SEPHORA SOCIAL
At Sephora, I art directed a wide range of photos for the brand’s social channels, creating content that reached over 20M followers with the core goal of driving product sales. Each week, I contributed to a high volume of shots, spanning SPF, fragrance, brand-specific features, and more, developing tailored art direction based on product requirements, textures, activations, color palettes, and brand guidelines.
In addition to day-to-day shoots, I continued to develop monthly visual themes to strengthen consistency. I streamlined workflows to improve efficiency, and cultivated strong relationships with cross-functional partners to ensure smooth execution.
My work earned recognition beyond Sephora’s channels, with several photos reposted by brands, and even a personal re-post from Jennifer Lopez herself.