
2024 Hair Styling
2024 Hair Styling 360 Campaign
As Art Director, I lead Sephora’s “Hot Summer Hair” campaign, designed to showcase how effortless it is to create summer-ready hairstyles using Sephora’s range of styling products. The creative direction brought the ease and vibrancy of summer, and the appeal of luscious, achievable looks to life across retail, social, owned, affiliate, and more.
Digitally, the focus highlighted four distinct hairstyles, ensuring representation and diversity across hair types and colors. The social campaign, in contrast, centered on demonstrating how simple it is to recreate the look on a single person, making the styles both aspirational and approachable.
Beauty Photog: Clara Balzary
Product Photography: Samantha Berg



