Mother’s Day Fragrance 2025
I recently served as Art Director for Sephora’s Mother’s Day Fragrance Campaign, one of the brand’s largest initiatives of the year. The campaign spanned digital, owned channels, affiliate, social, direct mail, and a significant retail presence.
The goal was to create a spring-forward, sensorial narrative that translated seamlessly across both large-scale and micro assets.
For retail and digital, I leaned into a floral visual language to reinforce the Mother’s Day message, while the social component focused on immersing audiences in scent and ingredient stories—bridging the gap for those who may find it challenging to imagine a fragrance experience digitally.
