Mother’s Day Fragrance 2025
I recently Art Directed the Mother’s Day Fragrance Campaign, one of Sephora’s largest projects of the year. It spans from digital to owned, affiliate, social, direct mail, and a large amount of retail.
The objective of this campaign was to create a spring-forward, sensorial campaign that could be extrapolated to the smallest of assets.
Our retail and digital peices focused on florals to bring back the Mother’s Day messaging, whilst the social component focused on immersing you into the scent, and ingredient stories, when many have a hard time imagining what these fragrances may smell like.
