REAL FALSE LASHES

Real False Lashes was a project for the Benefit Services Team. They really wanted to capitalize on their eyelash application service. They wanted a design that was very "Benefit" i.e. girly, feminine bold, and something that was innovative and magical. I created a patented(!!) design for the box, so the consumer would be able to know what the lash would look like on them, without having to try on the lash after purchase. There is a clear piece that slides out of the back, which you can hold up to your eye!
Along with that, they wanted us to create a campaign that many people could relate to, and tell them that lashes don't just have to be for special occasions, but you could wear them everyday too. 
As of recently, we have been granted a patent on this truly innovative lash box design. You can check it out here.