Situational Kits

This Benefit project was kicked off by Sephora. I was asked to create a collection based on certain makeup assortments symbolizing different "girly" situations. Each bag was developed around the situation, and a carton along with it. The challenge was to create a cohesive, sophisticated collection amongst all the different and varied situations.
This project started with soft product design, included working with an outside illustrator, along with creating and designing the Unit Carton artwork.
Skills: Concepting, Ideation, Soft Product Design, Adobe Illustrator, Typography, Design Briefs, Hiring an Illustrator