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    <lastmod>2019-01-27</lastmod>
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      <image:caption>This is the 2019 Birthday campaign I worked on at Sephora. This year Sephora is celebrating choice. They present to you all of their birthday options on pedestals, with even more choices than the year before. Birthday is an integral part of Sephora’s loyalty program and plays a major role in getting clients to join in the first place. The assets range from site, to mobile, to social, to print. While assisting in concept and research phases, I produced the most visible pieces of the campaign. The design is sophisticated, but still fun and celebratory. skills: research, mood board, reporting, shoot brief, asset map, photoshoot, retouching notes, implementation, indesign, photoshop</image:caption>
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    <lastmod>2021-12-04</lastmod>
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    <loc>https://hitamiortman.com/about</loc>
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    <lastmod>2025-08-18</lastmod>
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      <image:title>ABOUT | CONTACT - HI THERE</image:title>
      <image:caption>I’m a creative professional with 12+ years of experience at LVMH, working across Sephora and Benefit. I have a passion for bringing the beauty industry to life through bold, visually-driven 360° campaigns—spanning everything from video and photography to retail, digital, and social. Known for pushing creative boundaries, I earned a patent for designing a one-of-a-kind eyelash box for Benefit Cosmetics. With a deep curiosity for the evolving beauty and luxury space, I blend strategy and visual storytelling to elevate the brands I touch. I’m happy to help work through any creative problem solving. Shoot me a hello!</image:caption>
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