Sephora Birthday 2019

This is the 2019 Birthday campaign I worked on at Sephora. This year Sephora is celebrating choice. They present to you all of their birthday options on pedestals, with even more choices than the year before. Birthday is an integral part of Sephora’s loyalty program and plays a major role in getting clients to join in the first place. The assets range from site, to mobile, to social, to print. While assisting in concept and research phases, I produced the most visible pieces of the campaign. The design is sophisticated, but still fun and celebratory.

skills: research, mood board, reporting, shoot brief, asset map, photoshoot, retouching notes, implementation, indesign, photoshop