This is the new tint by Benefit I designed. The goal was to design a new tint that fell in line with the rest of the tints, but also had to be iconic to the tint family.
Skills : collection study, illustrator
These sets were part of a cross-promotional launch to bring more awareness to the Benefit BrowBar. I took the DNA of several Benefit products to create a blended, and fresh design, but one that still stayed true to the Benefit brand.
Skills : brand analysis, illustrator, typography, case study
Several pending projects will be added upon release.